I run the operations founders don't have time to run themselves.
GoVinaWork: the practice built from nine years already doing the work.
Nine years in customer service, four of them in ops and management — including building a Payment Support function from scratch across six markets. I'm your Support & Online Business Manager, EA-Integrator, and Event Coordinator: I run what's slowing you down, build what keeps it running without you, and handle what makes an event actually work.
Nine years in customer service. Four of them in ops and management — coaching teams, building the frameworks, closing the gap between what the process says and what’s actually happening on the floor.
The offer is Support & Online Business Manager, EA-Integrator, and Event Coordinator — whichever a founder actually needs. I run the day-to-day operations, build the systems and automations that make them run without me in the room, and handle the logistics that keep everything else on schedule.
I’m not a developer by training. I built four apps anyway, because waiting for someone else to fix a recurring gap wasn’t working. That’s the technical half of Integrator. The operational judgment — knowing which gap is actually worth closing — is the other half.
Work
What I run. What I automate. What I build.
The operations founders actually need someone to own. The automations that make it invisible. The apps that prove the technical side isn't outsourced.
Pillar 01 — What I Do
9+
years in customer service
98%
CSAT maintained
25%
error reduction
3x
Top Team of Quarter recognitions
6
markets covered
Support & Online Business Manager
Runs the day-to-day so the founder isn't the bottleneck. Built and ran a Payment Support function from scratch — six markets, SLA and QA governance, coaching frameworks built from the floor up, not templates.
Executive Assistant & Technical Integrator
The technical right hand — implements the automations and tools that make the operation run without the founder in the loop.
Event & Vendor Coordinator
2–3 events a year, 80+ attendees, 4–6 vendors coordinated per event. Registration, logistics, post-event ROI analysis.
Tools I run on
Pillar 02 — Automations
The technical-integrator work — running quietly in the background so the same task doesn't get done twice.
Zapier
Content Auto-Distribution
Turns one raw recording into a published blog post and social copy without manual re-typing.
Make
Hedy AI to Google Doc
One AI meeting summary lands in five team-specific docs automatically — no manual copy-paste per team.
Pillar 03 — Apps
The technical proof underneath the Integrator work. Four apps, all live, built because waiting for someone else wasn't working.
CoachBud
Coaching logs that write themselves.
A web app for BPO ops managers. Raw notes go in. A structured GROW log comes out. Download as PDF. Sign externally.
FlowMap
Troubleshooting maps your agents can actually follow.
An internal tool for support ops. Team leads build the flows. Agents navigate them live.
Ulam Oracle
Filipino meal planning that actually knows what's in your ref.
An AI meal plan generator for household families. Eliminates the mental load of deciding what to cook — personalized plans based on your household type, ingredients, and budget.
+ Bonus build
TrackBayad
Your bills, read and tracked before you forget them.
How I Work
01
Diagnose first
I don't touch the process until I know what's actually broken. It's usually not what got reported.
02
Build to fit
No templates. If the system doesn't match how the work actually moves, it won't get used.
03
Document while building
Everything gets written down as it gets built. Not after. The paper trail is part of the build.
Experience
Nine years in customer service. Four of them in ops and management.
The OBM and Integrator work comes from inside this.
Kajabi Philippines
Associate Manager, Payment Support
Lead global payment support across six markets. Own CSAT, SLA, QA governance, and the team of seven running it.
Kajabi Philippines
Technical Support Team Lead
Top Team Lead 2023. Three Top Team of Quarter recognitions. Built the coaching and performance frameworks the team still runs on.
Kajabi Philippines
Technical Support Lead
SME for complex escalations. Wrote the troubleshooting playbooks. Led internal documentation so the knowledge survived personnel changes.
Kajabi Philippines
Technical Support Specialist
98% CSAT. Selected for SME track within six months.
HostGator · Uber · Virgin Mobile Canada
Earlier roles
B2B support at HostGator (Concentrix), executive-level support at Uber (TaskUs), telecom at Virgin Mobile Canada (Sykes).
Where I Work
Credentials
Lean Six Sigma Yellow Belt
Ask Lex PH · 2024
People Management & Leadership Dev
PH Training & Consultancy · 2025
360-Degree Leadership Program
Trainstation International · 2022
EF SET English Certificate C2 Proficient
EF Standard English Test · 2025
Event & Vendor Coordination
2–3 events per year
80+ attendees
4–6 vendors coordinated per event
Budgets up to $3,000
Registration, logistics, and post-event ROI analysis
Currently
Associate Manager, Payment Support
Kajabi Philippines · Global Markets
US · UK · AU · CA · EU · UAE
How I Think
Ops tips, on video.
3 clips from @govinawork.
Some founders think they're scaling. What they're really doing is carrying the entire business on their back. There's a difference. And eventually, you'll feel it
Long enough to know the difference between goals & systems Still working on what "built differently" actually means in practice
This far in and the hard thinking still doesn't happen where I schedule it. Some problems belong at the desk. The ones where I don't know what I think yet — those go on the walk. One question. No podcast. Let it sit. I started treating it as the actual work slot. Not recovery. Not a break. Still catching myself defaulting to the screen first.
@GoVinaWork